Nissan Design Chief Adds Latin Creativity to Vehicles

Nissan Design Chief Adds Latin Creativity to Vehicles

As one would imagine, creativity is key when it comes to creating sleek, attractive vehicles designed to appeal to multiple markets. Long-time Design Chief Shiro Nakamura is officially retiring from Nissan after 17 years at the automaker. Hired by Carlos Ghosn in 1999, Nakamura played a major role in Nissan’s recovery. His replacement will certainly have big shoes to fill, but Alfonso Albaisa seems up to the challenge.

Alfonso Albaisa, the current head of Infiniti design, will take over Nakamura’s senior vice-president position. He previously ran the San Diego and European design studios. Now the new Nissan Design Chief, Albaisa will combine Latin creativity with Japanese ingenuity.

As automakers turn to design amid near-identical fuel efficiency, technology, and performance, Albaisa’s Latin creativity will likely be welcomed throughout the industry with open arms.

Originally of Cuba, Albaisa’s father, an architect, moved to Miami following the Cuban Revolution. It was there that he developed a love for design.

“Japanese culture is not boring. Japanese culture is beautiful. It’s innovative. It’s thoughtful, inward-looking, outward-acting, and we have to make a car like that,” said Albaisa.

Albaisa knows there are major challenges ahead of him, but he seems ready to roll. “I have big shoes to fill,” he said in an email.

We here at Wright Nissan can’t wait to see what the new Nissan Design Chief brings to the showroom!

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