Nissan DieHard Fan App
In the sports world, if you want to show your devotion to your favorite team, there is no better way to do so than by painting your face. If you don’t want to get your hands—or face—dirty, though, you can still show your support for your favorite college football team with the Nissan DieHard Fan app.
DieHard Fan is an app that allows college football fans to add their team colors to their face without making a mess. This app has been available throughout the football season and continues to grow in popularity. Within the first month, users applied more than 41 million digital designs and captured 2.7 million photos and videos. The app has a total of 1,000 paint variations available with the colors of 100 colleges and universities.
Nissan created the DieHard Fan app after it signed the widest-reaching sponsorship deal in the history of college sports. It then created and applied designs for each school on a real-life model, photographing these designs extensively. To apply these designs to your own face, the app uses software that tracks movement, 64 facial points, and 100 expressions to create life-like paint that appears on your face.
So, during the upcoming college football bowl games, make sure you keep the Nissan DieHard Fan app in mind to show your school spirit.